15 Canadian Indie Beauty Brands You Should Know

Discover innovative, conscious, and luxurious skincare made right here in Canada

Canada is home to a vibrant and growing community of indie beauty brands that are redefining skincare with authenticity, sustainability, and botanical innovation. Whether you're searching for clean formulations, local craftsmanship, or unique rituals rooted in tradition, these Canadian indie brands offer something special.

From eco-luxe serums to adaptogenic treatments, here are 15 indie beauty brands based in Canada that deserve a place on your shelf.

1. WILD GRACE (Montreal, Quebec)

Rooted in Ayurvedic philosophy, WILD GRACE fuses ancient plant wisdom with modern actives. The line includes face and body care, gemstone-infused oils, and facial massage tools, all handcrafted in Montreal. Eco-luxe, vegan, and formulated to ignite your radiance. Best for: Holistic beauty lovers, Ayurvedic skincare rituals

2. Living Libations (Haliburton, Ontario)

A cult favorite in the clean beauty world, Living Libations offers essential oil-based skincare, dental care, and wellness. Their poetic formulations are crafted with wild botanicals and high-quality oils. Best for: Aromatherapy enthusiasts, natural purists

3. Wild Hill Botanicals (Sooke, BC)

With ingredients grown and harvested on Vancouver Island, Wild Hill crafts small-batch skincare that celebrates seasonal plants and sea elements. Best for: Lovers of Pacific Northwest plant magic

4. Routine (Calgary, Alberta)

What began as a natural deodorant brand has blossomed into a full line of body care products made with attitude and sustainability. Their scents are unforgettable. Best for: Bold scents, plastic-free packaging

5. Graydon Skincare (Toronto, Ontario)

Formulated with superfoods, Graydon bridges the gap between plant-based wellness and performance skincare. Think adaptogens, peptides, and botanicals in one bottle. Best for: Modern skincare minimalists

6. Wildcraft (Toronto, Ontario)

Affordable, plant-based skincare in chic minimalist packaging. Wildcraft offers everything from cleansers to serums, all made in small batches. Best for: Budget-friendly, clean skincare

7. LOA Skin (Vancouver, BC)

This indie brand’s hero product, the Botanical Beauty Elixir, is a nourishing oil-serum made for all skin types. Focused on simplicity and purity. Best for: Oil-based hydration, sensitive skin

8. MIFA and Co. (Vancouver, BC)

Known for their lush body washes and self-care essentials, MIFA creates spa-quality products with adaptogens and aromatherapeutic blends. Best for: Elevated everyday rituals

9. Maison Jacynthe (Montreal, Quebec)

A natural beauty line founded by actress Jacynthe René, this brand offers makeup, skincare, and wellness products with a French flair. Best for: Natural glam and lifestyle lovers

10. BKIND (Montreal, Quebec)

From nail polishes to shampoo bars, BKIND crafts vegan, cruelty-free beauty in bright, joyful packaging. Their mission is kindness—in every way. Best for: Eco-conscious, zero-waste enthusiasts

11. Herbivore Botanicals Canada (Based in the U.S. with Canadian distribution)

With a large Canadian fanbase, Herbivore offers beautifully packaged, sensorial skincare featuring gemstone ingredients and botanical actives. Best for: Instagram-worthy vanities

12. Consonant Skincare (Toronto, Ontario)

Award-winning clean skincare with a focus on performance and simplicity. 100% natural and clinically tested. Best for: High-performance natural skincare seekers

13. Apoterra Skincare (USA-based but stocked in Canada)

While technically based in the U.S., this brand is carried by many Canadian indie retailers and resonates with local audiences seeking plant-based treatments. Best for: Targeted botanical treatments

14. Okoko Cosmétiques (Vancouver, BC)

Luxury natural skincare with French sophistication. Okoko blends rare ingredients like bakuchiol, astaxanthin, and botanical extracts for luminous skin. Best for: Luxe skincare lovers

15. The Green Kiss (Victoria, BC)

More of a clean beauty boutique than a brand, but they offer their own line of high-quality, clean cosmetics and skincare. Best for: One-stop shop for Canadian clean beauty

Why Support Canadian Indie Beauty?

Supporting Canadian indie beauty brands means supporting:

• Ethical and small-batch production

• Local artisans and women-led businesses

• Eco-conscious formulations and packaging

• Innovative, results-driven plant-based skincare

These brands prove that skincare can be both intentional and effective.

Final Thoughts

Whether you’re looking for Ayurveda-inspired rituals or minimalist Canadian-made serums, the indie beauty scene is overflowing with soulful brands worth discovering.

Ready to explore more? Start with WILD GRACE and let your self-care routine become a ritual of radiance.