What Does Moisturizing the Skin Really Mean?

Understand Trans-Epidermal Water Loss (TEWL) and how to hydrate your skin the Ayurvedic way

We all want healthy, glowing skin—but many of us are looking in the wrong places. With an overwhelming number of "hydrating" and "moisturizing" skincare products on the market, it can be hard to know what your skin really needs. To truly support radiant, balanced skin, it’s essential to understand how the skin functions, how it loses moisture, and how to nourish it effectively. Let’s take a closer look.

What Is Trans-Epidermal Water Loss (TEWL)?

One of the key concepts in understanding skin hydration is TEWL (Trans-Epidermal Water Loss). TEWL refers to the amount of water your skin naturally loses every day. On average, we lose about half a litre of water through the skin, depending on environmental and lifestyle factors.

• ✦ Cold temperatures increase TEWL, which is why skin tends to feel drier in winter.

• ✦ Warm temperatures lower TEWL, making summer skin feel more hydrated.

• ✦ Low water intake, especially in colder seasons, can contribute to dehydration.

Tip: Drink more water in the winter to support your skin from the inside out.

How to Moisturize Properly

A quality moisturizer helps remedy TEWL by creating a protective barrier that locks in hydration and prevents further moisture loss. Without this barrier, your skin may become dry, rough, flaky, or irritated. A good moisturizing product will:

• Help retain moisture in the skin

• Reduce dryness and dehydration

• Promote elasticity and softness

• Support your skin's natural barrier function

At WILD GRACE, our moisturizing serums are designed to do just that—while aligning with your Ayurvedic dosha type for deeper harmony and balance.

Moisturize According to Your Dosha

Inspired by the Ayurvedic approach to skin wellness, WILD GRACE offers facial serums for each of the three doshas: Vata, Pitta, and Kapha.

• Vata skin tends to be dry, thin, and prone to premature aging

• Pitta skin is often sensitive, combination, and prone to inflammation or rosacea

• Kapha skin is oily, thick, and may have enlarged pores or congestion

Not sure which dosha you are? Learn more about Ayurvedic skin types here.

Wild Grace Dosha-Specific Serums

VATA Serum

• ✦ Deeply nourishes dry skin

• ✦ Diminishes signs of aging

• ✦ Softens and strengthens the skin

• ✦ Enhances elasticity and protects against dryness

PITTA Serum

• ✦ Soothes sensitive, irritated skin

• ✦ Moisturizes without heaviness

• ✦ Smooths wrinkles and reduces redness

• ✦ Improves skin tone and elasticity

KAPHA Serum

• ✦ Brightens dull, congested skin

• ✦ Helps tighten pores

• ✦ Moisturizes while balancing oiliness

• ✦ Supports firm, toned skin

ELIXIR Plumping Serum (Tridoshic)

• ✦ Contains hyaluronic acid for true hydration

• ✦ Smooths the appearance of wrinkles

• ✦ Soothes sensitive and inflamed skin

• ✦ Locks in moisture and enhances radiance

Note: All WILD GRACE serums are oil-based, designed to nourish and protect, while ELIXIR provides additional hydration through hyaluronic acid.

3 Simple Steps to Hydrate and Moisturize Naturally

A holistic routine will help you maintain moisture, protect your skin barrier, and bring balance to your complexion:

Step 1: Cleanse

Start with a gentle, nourishing cleanser.

Coming soon: WILD GRACE Tridoshic Cleansing Oil (launching July)

Step 2: Tone

Refresh and prep your skin with a hydrating mist.

Coming soon: WILD GRACE Tridoshic Crystal Facial Mist charged with black tourmaline (launching July)

Step 3: Moisturize

Seal in moisture with the serum best suited to your dosha or the ELIXIR Plumping Serum.

Bonus:

• Drink plenty of water daily

• Prioritize deep, restful sleep to support skin repair and regeneration

Moisturizing Is More Than a Product—It’s a Ritual

True radiance comes from understanding your skin's needs and supporting it with daily care. Celebrate your unique skin with botanical rituals that protect, hydrate, and ignite your glow.

Shop WILD GRACE Serums